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Talk
Vacuum in the gelato shop: it takes nothing away, it reveals
Gelato tasting - When technology becomes an essential ingredient in the recipe for excellence
Sunday 15 November
·
14:30–15:15
Officina Culturale - Piazza Verdi
Who is there
With
Ariel Segesser
Ariel Segesser is a Master Artisan Pastry Chef, Chocolatier, and Gelato Maker with over 30 years of continuous experience in the world of sweet gastronomy.
He worked as a Master Pastry Chef in professional production laboratories for more than 15 years, dedicating himself to research, education, and professional development. He currently works as a consultant specializing in product and process development for companies in more than 30 countries across the Americas, Europe, Africa, and Asia.
He has served as Technical Manager, Demonstrator, and Research and Development Collaborator for leading companies in Italy.
He provides consultancy services, demonstrations, professional training courses, and product development support internationally. He has also worked as an external consultant and held management positions in various food businesses, both domestically and abroad.
He has delivered courses and seminars on modern pastry making, bread making, chocolate making, and gelato production at specialized schools throughout Latin America, Europe, and Asia.
He has been a speaker at major international trade fairs and has received special distinctions, awards, and gold medals in national and international competitions and championships.
With
Nicolò Donati
Pasticceria Ferretti
Nicolò is 29 and has been a gelato maker for about seven years. He grew up and lives in Peccioli, a small Tuscan village between Pisa and Volterra, in a family that unites pastry and countryside: his maternal grandparents opened a pastry shop in 1959, while his father’s family comes from a tradition of brokers and farmers. From childhood he lived in close contact with nature and with workshops, between his grandfather’s cowshed and the shop counter. After a carefree adolescence, once he had finished secondary school he left for Australia, where he worked as a waiter in an Italian restaurant and in the cafeteria of the University of Sydney, discovering the pleasure of workshop work. Back home, he worked in the vineyard and for a time studied Agriculture in Pisa, spending two years in the countryside between cellar and vine rows, an experience that made him understand the deep value of the raw ingredient, shared with the elders during snacks in the shade of the trees.
1. You buy Tasty2. You show your QR3. Discover the Gelato itineraries4. Review and win5. Transfer TASTY, anywhere and to anyone6. You join our events7. You find where the makers are
Tasty are the festival's credit. Buy them as often as you like from your phone or at one of the tills — then wander among the stands and enjoy your gelato.
One Tasty is worth one euro of gelato. But each package is an offer of its own: the bigger it is, the more tastings we throw in. Keep an eye on the promotions.
There are many ways to cross Sherbeth: following your curiosity, letting an ingredient guide you, finding a familiar flavour again. Or taking a new road and seeing where it leads, one taste at a time.
That is how «Gelato itineraries» are born: 10 cross-cutting tasting routes, each with 6 stops, weaving together flavours, places and interpretations through affinities and contrasts, new perspectives.
Not sure where to start? The “What gelato are you?” quiz suggests yours. Pay with the QR at one of the itinerary’s gelaterias and the passport stamps itself, even for the tastings you had before signing up.
Complete an itinerary, any itinerary: you get a Conetto on us in your Wallet, ready to collect at the counter.
A few minutes after each tasting you can rate that gelato, until 16 November: one vote per gelateria. The votes cast by 15 November decide the People's Choice Award. With 25 votes you become a Grand Juror: the badge shows up in “My festival”.
Every 6 votes a Conetto on us, landing in your Wallet by itself: up to 10 in all.
You can send Tasty to anyone, as many as you like, and receive them from anyone who sends you some. And if you are holding a receipt with Tasty on it, you load it and they land in your wallet: that works even for a receipt you did not buy yourself.
Whatever is left stays where it is, and you can always hand some to whoever is with you.
Who is taking part, which flavours they offer and where in the square their stand is: the map tells you in one tap, and each maker's page tells you the rest.
Favourite the ones you want to taste: you will find them together once you are there.